This Privacy Policy describes how SmartWave Shades (“SmartWave,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or make a purchase from www.smartwaveshades.com and related services, including our website, customer support, marketing communications, and online store.
By using our website or services, you agree to the collection and use of information as described in this Privacy Policy.
Personal Information We Collect
When you visit our website, we may automatically collect certain information about your device and browsing activity, including your web browser, IP address, time zone, device identifiers, cookie information, pages or products viewed, referring websites or search terms, and how you interact with our website. We refer to this information as “Device Information.”
We collect Device Information using technologies such as:
- Cookies: Small data files placed on your device that may include an anonymous unique identifier.
- Log Files: Files that track actions occurring on the website and collect information such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse and interact with our website and marketing communications.
When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Personal Information
We use Order Information to:
- Process and fulfill your order;
- Arrange shipping and delivery;
- Process payments;
- Provide invoices and order confirmations;
- Communicate with you about your order;
- Provide customer support;
- Screen orders for potential risk, fraud, or unauthorized activity;
- Improve our products, website, and customer experience;
- Send marketing communications, where permitted by law or with your consent.
We use Device Information to:
- Help screen for potential risk and fraud;
- Improve and optimize our website;
- Understand how customers browse and interact with our website;
- Measure the performance of our marketing and advertising campaigns;
- Provide more relevant content, offers, and advertisements.
Cookies, Analytics, and Advertising Technologies
We use cookies and similar technologies to operate our website, remember your preferences, improve your shopping experience, analyze website performance, and support advertising and remarketing activities.
These technologies may be provided by us or by third-party service providers, including analytics, advertising, email marketing, payment, fraud prevention, customer support, and website performance partners.
For example, we may use tools such as Shopify, Google Analytics, Google Ads, Meta/Facebook advertising technologies, Microsoft/Bing advertising technologies, email marketing tools, and other service providers to help us operate our business and improve our services.
Some of these technologies may collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, targeted advertising, or cross-context behavioral advertising.
Sharing Personal Information
We may share Personal Information with third parties that help us operate our business and provide our services. These may include:
- Shopify, which hosts our online store;
- Payment processors;
- Shipping and logistics providers;
- Fraud prevention and security providers;
- Customer support tools;
- Email and SMS marketing platforms;
- Analytics providers;
- Advertising and remarketing platforms;
- Professional advisors, such as legal, accounting, or compliance service providers.
We may also disclose Personal Information when required to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or protect our rights, property, and safety.
We do not sell Personal Information for money. However, under certain U.S. state privacy laws, some advertising, analytics, or remarketing activities may be considered “sharing,” “targeted advertising,” or a “sale” of personal information. You can manage your privacy preferences through our Privacy Choices link.
Your Privacy Choices
You may manage certain privacy and cookie preferences through the Privacy Choices link available on our website.
Depending on your location and applicable law, you may have the right to:
- Opt out of certain targeted advertising or cross-context behavioral advertising;
- Opt out of the sale or sharing of personal information;
- Manage analytics and advertising cookies;
- Request access to the personal information we maintain about you;
- Request deletion of certain personal information;
- Request correction of inaccurate personal information;
- Unsubscribe from marketing emails.
You may also opt out of certain third-party advertising or analytics services through the following links:
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Google Ads settings: https://www.google.com/settings/ads/anonymous
- Meta/Facebook Ads settings: https://www.facebook.com/settings/?tab=ads
- Microsoft/Bing Ads opt-out: https://account.microsoft.com/privacy/ad-settings
- Digital Advertising Alliance opt-out: https://optout.aboutads.info/
Please note that opting out of advertising cookies or targeted advertising does not mean you will no longer see ads. It means the ads you see may be less personalized.
California Privacy Notice
This section applies to California residents and supplements the information provided elsewhere in this Privacy Policy.
Based on our current business size, revenue, and data volume, SmartWave may not be subject to all requirements of the California Consumer Privacy Act, as amended by the California Privacy Rights Act. However, we provide privacy choices to help users manage how their information is used for advertising, analytics, and related purposes.
Depending on applicable law, California residents may have the right to:
- Know what categories of personal information we collect, use, disclose, sell, or share;
- Request access to specific pieces of personal information;
- Request deletion of personal information;
- Request correction of inaccurate personal information;
- Opt out of the sale or sharing of personal information;
- Limit the use or disclosure of sensitive personal information, where applicable;
- Not be discriminated against for exercising privacy rights.
We do not sell Personal Information for money. However, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under some privacy laws. You may manage your preferences through the Privacy Choices link on our website.
Global Privacy Control
Some browsers or browser extensions allow users to send a Global Privacy Control (GPC) signal. Where required by applicable law and supported by our website or privacy tools, we will treat a recognized GPC signal as a request to opt out of the sale or sharing of personal information or targeted advertising.
Because GPC signals are browser- and device-specific, you may need to enable the signal on each browser or device you use.
Email and SMS Marketing
If you subscribe to our email or SMS marketing communications, we may use your contact information to send you updates, promotions, product information, and other marketing messages.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails. For SMS messages, you can follow the instructions provided in the message to opt out.
Even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, warranty information, or customer service responses.
Data Retention
We retain Order Information for our records unless and until you ask us to delete this information, subject to legal, tax, accounting, fraud prevention, warranty, dispute resolution, and legitimate business retention requirements.
We retain Device Information and analytics data for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Information Security
We use reasonable administrative, technical, and physical safeguards to protect your Personal Information. These measures may include SSL encryption and other commercially reasonable security practices.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
Minors
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If we learn that we have collected Personal Information from a child under 18, we will take steps to delete that information.
International Users
Our website is operated in connection with services and providers that may process information in the United States and other countries. If you access our website from outside the United States, you understand that your information may be transferred to, stored, or processed in the United States or other jurisdictions where our service providers operate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
When we update this Privacy Policy, we will revise the “Last Updated” date below. We encourage you to review this page periodically.
Last Updated: [Month Day, Year]
Contact Us
If you have questions, requests, or complaints about this Privacy Policy or our privacy practices, please contact us at:
SmartWave Shades
Email: service@smartwaveshades.com
Website: www.smartwaveshades.com